Sky TV sports will no longer be available on Freeview. The channel will be available on pay TV platforms even on Sky’s HD TV channel. The channel has will be re launched with a new look and announcing its entry as a paid channel.
The shift from Freeview to a paid channel is being promoted heavily by Sky TV. The ads are conveying the message and promising sporty action like never before. The Sky Sports news channel after the shift happens will be available on Sky, TalkTalk TV and Virgin Media. It will also be available on online and mobile platforms of Sky.
The switch will not affect Sky customers who choose any Sports, news or events package. Rest of the Sky TV customers will get Sky Sports News as a bonus for 6 months until February 23, 2011. The channel will be exclusively launched on Sky HD network and Sky has planned to launch of the HD version with some interesting new programmes. The HD channel version will have high resolution pictures and a surround sound experience.
One of them is First, Fast and Now, the viewers will also be able to enjoy a round up of sports news every morning between 10 am and 1 pm so that they do not miss out on anything. Sky is revamping its sports news channel and has hired sports news reporters, hosts for shows and production unit. This means more sporty action, news and entertainment.
Though the move from Freeview channel to a paid one will be disappointing to some but Sky very well knows that the die hard sports fan will continue their subscription and pay for it.
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